Gen Z and the Changing Search Landscape:

Over the last months I have been diving into, Reddit earning calls and multiple Social media market research such as the latest “From Search to Research study by Reddit For Business”

Here is my summary of the most Relevant Insights:

• Gen Z's shift away from traditional search engines and towards social media for product discovery.  

• Reddit's emergence as a trusted source for Gen Z seeking product information and support.  

• The lack of trust in social media recommendations and the need for validation through other channels.  

• The opportunity for companies to leverage Reddit for authentic customer engagement and support.